Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible. Speak directly to users using you not I or we. Although our network is vast, with hundreds of locations across the United States and Canada, each business is ingrained and invested in the communities they serve. Because they’re our communities, too. And through experience we’ve learned that exemplary service comes naturally when you truly care about your customers.